Chapter 12

In chapter 12 Marwell and Schmitt’s compliance messages was interesting to read about their five different types of power. They are reward, coercive, referent, expert, and legitimate. I found the reward power most interesting. The reward power is when one person is trying to influence another person by giving rewards or benefits. This is something I see happen a lot. I know this is something that my parents used with me when I was a little girl and at times they still do it to this day. Also I have noticed in my workplace that patents will say to their children, if you eat all your lunch then you can eat the doughnut when you have finished. So they are giving their child a reward for finishing all their breakfast or lunch.